Writing a press release for a book launch poster

This article is older, make sure you read this new one about a more recent press campaign. I just finished a rather long post on book advertising — in it I mentioned a mediocre book promotion blog making a lot of money on book advertisements. Which is great for them, because they get paid to send out press releases, get a lot of traffic, then get paid to advertise books, and produce probably very few tangible results to authors. Even if they help you write it.

Writing a press release for a book launch poster

Of all the self-promotion options available, distributing press releases is probably the most overlooked method. In a few rare cases, it can even launch you to stardom. The mistake most authors make with this tactic is believing that the launch of their book is news in itself. Nothing could be more boring to the buying public than banging your drum about launch dates and press runs.

Your angle needs to be one that touts your problem and solution, mentions you as an author or expert, and includes the name of your book almost as an incidental point of fact. Besides being a gripping read, a good press release is timely, newsworthy, and contains links to your book listing so readers can get more information about it.

Every day, publishers, editors and journalists pick up press releases as they mine for breaking news within an industry.

This offers valuable exposure for you and your book. One success story I want to share with you is from a professional speaker and author I know named Keith Harrell, who had an extraordinary experience with this kind of publicity.

writing a press release for a book launch poster

One day Keith was contacted by a reporter who had seen his press release. I mean, who wants to be relegated to a by-the-way blurb in a dry-as-toast financial journal like this? In fact, the reporter had contacted six speakers and asked each one for an interview.

How To Write a Press Release, with Examples - CBS News

But Keith was the only one who responded to her call, so the reporter ran a full-page article devoted just to Keith. It turned out that the reporter was writing this article for the Wall Street Journal — yes, THAT dry-as-toast little financial journal.

Through this one event, Keith Harrell went from virtual obscurity to fame overnight. This led to his success with a New York Times best-selling book and a multi-million dollar speaking business.

3 Ways Writing a Press Release Can Help Your Book Get Noticed

First, plan to write more than one. Make it easy for anyone interested in your work to find you, contact you and promote you.

Finally, distribute your press releases to as many relevant media hubs as possible. In your press release, include links back to your website to create more traffic and create buzz about your website.

How to Write a Press Release for a Book Launch

Writing articles and distributing them via partner websites and article distribution websites such as ezinearticles. Lead your press release with the main problem and its solution in the first paragraph.

What problem does your book solve? What solution will readers find? Lead the press release audience to your book obliquely.

That is, state the problem and solution, then mention that your book supports this premise. Include anywhere from 3 to 7 tips from your book, and tell people how they can find out more.Besides being a gripping read, a good press release is timely, newsworthy, and contains links to your book listing so readers can get more information about it.

Every day, publishers, editors and journalists pick up press releases as they mine for breaking news within an industry.

writing a press release for a book launch poster

Comments Off on How to Write a Press Release for a Book Launch. How to Write a Press Release for a Book Launch August 19, One day Keith was contacted by a reporter who had seen his press release. The reporter was writing a “Day in the Life” story about half a dozen professional speakers for a financial newspaper.

Sounds a little. How to really write a press release (that actually sells books), plus some free PR templates Press releases for book promotion almost never work. Want to make a living with your writing? Download my FREE book launch checklist and discover the step-by-step publishing roadmap I use to launch .

Bronwyn Hemus, Write A Better Press Release–50 Ways to Reach Your Readers #14 [ ] 15 Things You Need To Do When You Promote Your New Book | The Global Point - November 17, Press Release – Create a press release that is catchy and makes the media want to learn more about your book.

9 Steps to Hosting a Book Launch Party Follow these 9 steps to host an event write a simple press release about the upcoming launch party and your new book.

Then, send it to newspapers, TV and radio stations, maga- national thriller don spy gear and ham it up in front of a poster of Venice? Press releases can be an important component of a book publicity campaign.

Here is a free sample press release template which you can use to announce the launch of a new book.

Don't Blow Your Book Launch Press Release