Introduction Advertising used properly is a major tool in the hands of marketing managers which helps enable them to sell products, services and ideas.
Awareness of international market differences 8. Hands on practical experience 9. Adaptability From the above it clearly shows that managing the customer relationship is key to across all channels in digital marketing. Now we have an idea how this digital platform help companies to provide deep insight into consumers feel about the products, services and brand.
Most wonder why companies what to build a relationship with customers? Still many companies struggle to identify on their customer on immediate consumption retailers. The above digital platform build a relationship with customer and companies to create need of that product, services or brand whether it is individual or group.
These digital platforms have created consumer expectations and behaviour very high in globalization.
Companies hoping to create positive digital experience that customer will share and can monitor on social channels. Companies try to create easy access to review the product, services and feedback of the brand. Consumer soon able to search by gesture, image, and voice; by taking picture or transactions it automatically connects with each other and find new prospects with technology in consumer field of vision example google glasses.
These digital platforms multiply, consumer expectation and demand raises in key areas like now, can I, for me and simply. It is clear that companies what to give apparent experience for the customers in every aspect.
Companies want to re-design thinking techniques to shape consumer experience as interactions multiply and very few companies can execute this level.
Gathering consumer information needs to update with emerging tools and data need to protect with legal measure in cyber security.
For example the recent issue of data is being hacked by criminals TalkTalk. It said 21, bank account has been taken, up to 1. Furthermore it leads to virtual dimension the way we live today and no bounds of our digital lives. So what happens to our digital legacy? Whereas financial intuitions marketing their products such as online shares, online account, and online currency.
Previously mentioned promotion is key in marketing mix and itself has own mix of communications tools. The integrated communication levels into Horizontal, Vertical, Internal, External and Data integration. But how these integrated communications helps to strengthen the marketer in digital aspect?
The relationship marketing provides loyalty to the consumer and protects them inevitable competition this is being processed with the help of integrated marketing communications.
These communications benefits from save money in duplication, agency fees, planning and reduce workload. But marketers are learning that digital communications are integrated strategically in the marketing mix, the digital platform standalone tactic does not perform effectively.“The Theory of Stochastic Preference and Brand Switching,” Journal of Marketing Research, 11 (February ), Belk, Russell W.
“An Exploratory Assessment of Situational Effects in E, Behavior,” Journal of Marketing . a thesis on “the impact of advertisement of consumer goods on customer’s brand preference” thesis submitted to magnus school of business in the partial fulfilment of requirements for the award of the degree master of business administration/5(8).
"The Impact of Advertisement Content on Consumer Brand Preference in Telecommunication Sector of Pakistan" CHAPTER 2 LITERATURE REVIEW. The authors review several journal articles and books to establish what should be known about how advertising affects the consumer and how it works.
In this article I’ll share five ways you can adjust your social media tactics to improve your brand’s influence on consumer purchasing decisions. Find 5 ways to influence consumer purchasing decisions.
the influence of tv advertising on consumer brand preference essay. a project report on impact of consumer behaviour on the marketing stratigies of new products with refernce to lg television, bangalore.
more about the influence of tv advertising on consumer brand preference essay. persuasiveness – it can create brand images and instill preferences among consumers.
Advertising can result in creating strong positioning of brands thereby creating loyal consumers.
It can strike a chord with consumers when differentiation across other elements of marketing mix is difficult to achieve. (Belch et al, ).