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Don Allison, Publisher, Faded Banner Publications Faded Banner Publications has made its mark in Civil War and regional history titles, so a book on the paranormal meant taking a whole new approach to our publicity.
We were looking to target the paranormal field, but not limit ourselves to that field. We were looking to establish I Met a Ghost as a mainstream took, a serious look at the unexplained phenomenon so prevalent at many historic sites. As such, we emphasized the book as a journalistic endeavor. The press release worked, and worked well.
This guide is intended to give a brief introduction to the world of emulation and will also teach you how to write one yourself from scratch. Personally I have been excited about emulators since the late 90’s. How to Write Perfect Press Releases [Steven Lewis] on yunusemremert.com *FREE* shipping on qualifying offers. Mentions in mainstream media sell products and build reputations. Stories might go viral on Twitter or YouTube but for a lot of people a story still isn't real until they've read it in a newspaper or seen it on the TV. The good news is that the media is hungry for good stories. Sample Press Release for Fashion Show. FOR RELEASE June 28, Media Contact: Mike Smith, [email protected] We are pleased to announce that Fit Fashion Show is taking a giant leap forward and moving our annual event to San Francisco's Pier 16 on September 2,
We attracted the attention of a variety of magazines and newspapers,as well as numerous radio interviews across the nation and in Europe. The release landed me an hour-long PBS interview.
And of course we achieved the main goal of the press release, selling books. What made this press release successful was the intersection of the exclusivity of the announcement there were only a select few companies who were made official Shopify Plus partners in the first round, and we were one of themthe fact that it was newsworthy, and having a great partner tied into the announcement itself.
Successful press releases include information that is well written, worth sharing, and provides value to those reading. Craft a catchy title to garner the attention of notable sources and publications.
On the other hand, get to the point with your actual press announcement while remaining professional and communicating an effective message. Be sure there are no grammatical issues or spelling errors. Last but not least, always include relevant contact information so you can be reached by potential consumers, partners, representatives, and anybody else interested in the contents of your press release.
Maria Gonzalez, Senior Partner, Gonzberg Agency In addition to being picked up by journalists, this press effort has also resulted in additional writeups and mentions since then, and continues to bring Shoreline Lake to the attention of oenophiles and others wanting unique wine-based, and related, experiences in Silicon Valley.
This was not a standalone effort however; but rather a tactic used to achieve some very specific market communications goals which were all met. It starts with the most important information: It was effective because it gave all of the facts and was easily quotable for journalists interested in the story.
The press release is also effective because of its multifaceted storytelling. It balances writing about the dentist and his practice with the famous person who became his patient.
And it uses multimedia: Hebrew Free Loan Fund Helps in Time of Need Susan Miller, President and Founder, Garton-Miller Media In my experience, if it reads like the lead to a story then it makes it easier for a news outlet to publish as is, or for a reporter to pick up the ball and run with it from there.
I am not saying every news outlet will use your exact lead, or even publish the release in full, but it does give them a good idea of how they might approach your story. I have had a lot of success having my press releases picked up and run as is. With so many sexist problems that are flying through the media, we decided to highlight while she is just one woman — she truly is changing the business game for everyone.
We also tried to highlight her past and how that plays into her career now, as well as showcase how others perceive her. You want people to read your work and 1.
For a product release, like the free ebook mentioned in this example, readers want to know who the intended audience is and how the product will benefit them. Since press releases are also designed for the media to pick up and share with their audience, a reporter or editor wants to know how many people will be interested in this product or service.
This particular release is targeted at renters, and since there are over 40 million renter-occupied households in the US, we knew that the media would be excited to share a free educational guide with such a large audience.
We recently launched a press release for our 10 Year Anniversary. It was picked up by nearly news publications in a few days. It is a great press release because it highlights our anniversary. Any big landmark in a competitive industry is worth celebrating. It also has quotable content about our company stats, and gives the audience value since we are offering a 10 percent discount on all translation services.
This press release is also very concise. It states the facts right away. Then followed up with value for the audience.When you’re writing a press release, samples can be hard to find and replicate. While press releases are an essential part of online marketing and digital communication, they’re tough to write, and few people understand their structure.
Sample Press Release. CrabTech Hermit Crab Shells and HermitHomes a nnounce m erger.
By James Downey. August 10, Portland, OR – Locally owned CrabTech Hermit Crab Shells announced today that it will be merging with Miami-based crab shell superstore HermitHomes effective December 21, Company officials are expected to meet with Crab Construction Union officials later this month to.
Write an Article Request a New Article Answer a Request More Ideas Home» Categories; Get the File. Download as Adobe PDF. Download as MS Word. Download as Text File. Open in Office Online. Sample Press Release. CrabTech Hermit Crab Shells and HermitHomes a nnounce m Was any part of this sample helpful to you?
Yes No. Download as Adobe. A book press release is an important part of your book marketing effort, you know it, I know it, the guy next door knows it.
With the right mindset and an understanding of industry conventions, you can write a magnetic press release that is too good to pass up. Format. There is a fairly standard format for creating press releases.
It will help your credibility and chances of being published if you present your material this way. Detailed Improvements. The Nmap Changelog. describes more than significant improvements since our last major release ( in May )..
Here are the highlights: NSE Improvements. The Nmap Scripting Engine (NSE) is one of Nmap's most powerful and flexible features. It allows users to write (and share) simple Lua scripts to automate a wide variety of networking tasks.